Optimove iGaming Pulse – May 2019 – iGB

## Optimove iGaming Pulse – May 2019 – iGB

Omer Liss, the leader of the research laboratory team at Optimove, has examined their iGaming Pulse data for May. He discovered that sports and casino customer activity is on the upswing.

The spring tendencies initially observed in April are continuing. The average deposit amount for sports and casinos was up 11% from April (€36 to €40), while the average number of monthly deposits per player stayed consistent at 8.1. However, revenue per player decreased slightly (down 3%).

Retention rates in May rose by 3% compared to the previous month and 8% compared to the previous year. Mobile betting rates remained steady at 54% on average for both sports and casinos. Conversion rates in May were slightly lower than in April (down 2%).

This can be attributed to the fact that many sports bettors register and deposit funds at the start of the season and before the Champions League final stage (semi-finals were held in May).

In casinos, the average deposit amount is increasing, up 11% from €38 to €42. This has resulted in an increase in monthly revenue per player to €105.

Gambling house retention figures are on the rise, increasing from sixty-two percent in April to sixty-five percent in May, also exhibiting consistent growth compared to sixty-one percent in January (see below).

In the athletic field, the average monthly payment amount expanded by ten percent month-to-month, but decreased by eleven percent year-to-year. The quantity of monthly payments per participant increased by twenty-seven percent year-to-year, and the monthly earnings per participant increased by twelve percent year-to-year (see below).

Retention rates are up six percent compared to May 2018 and two percent compared to April. Mobile wagering rates remain at sixty percent. Transformation rates have dropped again by six percent, likely due to athletic players joining and paying at the beginning of the season, then utilizing those payments to play (see below).

Examining Champions League participating squads, we observe disparities in betting patterns across nations. In the UK, Tottenham and Liverpool both competed in the Champions League final, with an average payment amount of sixty-nine euros, compared to thirty-two euros across all areas.

However, the quantity of monthly payments per participant is considerably lower than the average for all nations (four point four), likely due to participants registering to wager on significant events or series (like the Champions League semi-finals) and making fewer, larger payments.

Within the Netherlands, where Ajax stood as the nation’s representative in the Champions League semifinals, the average deposit sum was determined to be €52, exceeding the overall regional average of €32. In other words, the average monthly deposits per player in the Netherlands surpasses the overall average, reaching 10.1 compared to the general market average of 8.4.

In Spain, another nation represented in the semifinals (by Barcelona), we observed that the average deposit amount mirrored that of the Netherlands, but the number of monthly deposits actually fell short of the average for the general category.

Crucial Performance Indicator: Conversion Rate

Conversion rate is defined as the ratio of first-time depositors in May to the total number of registered players. This key indicator effectively reflects the proportion of players who actually sign up to engage in the game.

Within the sports betting industry, this metric typically experiences an upward trend preceding significant sporting events such as the World Cup and Champions League. This is because such events attract new players who register specifically to wager on these events and initiate betting shortly after registration.

Omer Liss:

Omer Liss leads Optimove’s Strategic Services Research team, assisting leading marketers in optimizing their customer retention strategies. As a marketing data scientist, Omer possesses extensive experience in consulting with clients, analyzing their customer data, and uncovering actionable data-driven marketing insights. Omer holds a Bachelor’s degree in Industrial Engineering and Management, with a specialization in Information Systems.

Regarding iGaming Pulse:

iGaming Pulse is a potent instrument for the gaming sector. It aids gaming enterprises in grasping their performance relative to other industry players.

The information is refreshed monthly. It reveals how diverse companies are faring in various global regions and for distinct game categories. This marks the inaugural instance of such data being universally accessible. It assists firms in gauging their standing against the average.

iGaming Pulse leverages data from over 200 online casinos and sports wagering entities, encompassing both prominent names and smaller enterprises. This ensures the data’s accuracy and reflects the industry’s entirety. This intelligence is particularly valuable for companies solely reliant on their internal data. Optimove’s iGaming Pulse is now readily available to all, enabling companies to benchmark themselves against the industry landscape.

Subscribe to the iGaming newsletter.