Chris Rock and a Lion Conquer London: BetMGM Makes a Grand UK Entrance with LeoVegas

Chris Rock Steers BetMGM’s UK Debut with a Roaring Campaign

BetMGM’s entry into the UK market is nothing short of grand, featuring a hilarious new ad campaign starring comedian Chris Rock. Imagine this: Rock, sailing down the Thames River… accompanied by a lion. Yes, you read that correctly, a lion!

The ad campaign ingeniously fuses the allure and excitement of Las Vegas, where MGM holds court, with famous London sights. Rock’s adventure commences at the Bellagio Hotel’s renowned fountains, a tribute to BetMGM’s collaboration with LeoVegas.

Sam Behar, UK Director for BetMGM, stressed the company’s dedication to introducing something novel and exhilarating to the UK betting landscape. With Rock’s celebrity appeal and their distinctive strategy, they are certainly attracting attention.

Dan Jacobs, Chief Creative Officer at Recipe (the agency responsible for the campaign), emphasized the aspiration to make a big impression. And what could be more impactful than Chris Rock sharing a vessel with a lion?

Notably, BetMGM opted to join forces with MGM Resorts International’s LeoVegas for this endeavor, instead of their former associate, Entain. It seems they are prepared to make a powerful entrance into the UK market!

The gaming giant appears unfazed by the recent launch. They assert that it will have minimal impact on their operations or their market share.