Allwyn Partners with Levelling Up Goals Project to Promote Social Mobility in UK Lottery Bid

Lotto firm Allwyn, a branch of SAZKA Group and a major player in the European lottery market, has teamed up with Justine Greening’s Levelling Up Goals project. They have committed to Greening’s objective of fostering equitable prospects throughout the United Kingdom.

To maintain concentration, Allwyn will release a “Levelling Up Impact Report” that corresponds with the initiative’s 14 objectives. Greening, a champion for social mobility and former Education Secretary, expressed her delight with the collaboration, saying that Allwyn’s dedication will increase the effect on communities across the UK. She praised Allwyn’s faith in the lottery’s ability to effect good social change and generate possibilities.

The Levelling Up Goals project, which Greening co-founded, aspires to increase social mobility by connecting businesses, government agencies, and higher education institutions. The program offers a defined framework for monitoring progress and driving significant change by concentrating on important life phases, from early childhood to adulthood.

Mr. Keith Mills, the head of Allwyn, shared his excitement about the partnership, saying that Allwyn is dedicated to improving the lottery industry and using its power for positive impact. He expressed their enthusiasm to work alongside Justin Greene and her group, in addition to other aligned groups and educational institutions, within the “Levelling Up Goals” structure. This joint effort, he stressed, would be key in creating beneficial shifts within communities.

At present, Allwyn is actively competing for the role of the UK National Lottery manager. The UK Gambling Commission is currently undertaking the fourth National Lottery license contest, representing a crucial juncture for Allwyn.

From the UK National Lottery’s start in 1994, Camelot has been at the helm as the operator.