Betway Serves Up Sponsorship Deal With Hamburg Open

Betway has inked a deal to become the primary betting sponsor for the Hamburg Open, a clay court tennis competition taking place immediately following Wimbledon in July. This agreement follows closely on the heels of Betway’s recent collaboration with the Swedish Open, another tournament occurring around the same timeframe.

Betway is a familiar name in the tennis world, already lending its support to renowned events such as the Miami Open, the Noventi Open, and the Mercedes Cup. Their logo and branding will be highly prominent at the Hamburg Open, displayed extensively around the Rothenbaum Tennis Center and across its online presence.

Anthony Werkman, Betway’s CEO, conveyed enthusiasm about joining forces with the Hamburg Open, referring to it as a pinnacle event of the summer clay court season. Tournament Director Sandra Reichel also lauded the partnership, highlighting Betway’s dedication to a secure user experience, a factor she considered paramount in their decision-making. The fact that Betway is backing both the men’s and women’s tournaments for a full two weeks was a significant draw for Reichel, particularly in the present circumstances.

Rumors are circulating that Super Group, the parent company of Betway, is preparing for an initial public offering! Speculation suggests a market capitalization near £3.7 billion, equivalent to a hefty $5.1 billion – a potential windfall for the company!