Betsson Group Rebrands Brazilian Platform Suaposta to Betsson

The Betsson Group has completed the transformation of its Brazilian gaming platform, previously known as Suaposta, to the Betsson brand.

Originally a center for online horse racing wagers in Brazil under Codere SA, Suaposta saw a partial acquisition by Betsson in December of the previous year. This 75% ownership purchase demonstrated Betsson’s clear ambition to enter the Brazilian market. Their collaboration with the Jockey Club of Rio Grande do Sul has been crucial in this endeavor, enabling the assimilation of Betsson’s system and the formation of a specialized Brazilian customer support unit.

André Gelfi, who established Suaposta and now holds the position of Managing Director for Betsson Brazil, conveyed his enthusiasm regarding the name change: “Introducing this updated platform using the Betsson name represents a substantial stride for our presence in Brazil. We were dedicated to a seamless rebranding procedure, guaranteeing a smooth shift and providing our user base ample opportunity to acclimate to Betsson.”

This calculated maneuver follows a prosperous period for Betsson, with the firm witnessing expansion despite the obstacles presented by the COVID-19 health crisis. Their earnings for the second quarter of 2020 reached SEK 1.53 billion (USD 1.708 billion), signifying a 20% rise compared to the same period in the previous year.