BetMakers Acquires Punting Form to Enhance Horse Racing Analytics

The sports betting technology firm, BetMakers, is purchasing Punting Form, a company renowned for its cutting-edge application of artificial intelligence in the field of equestrian competition. Punting Form has crafted a novel system that dissects race durations into intervals, providing a refined method for evaluating horses. This strategic acquisition solidifies BetMakers’ standing as a prominent force in the business-to-business data and technology sector, especially within the horse racing domain. They aim to incorporate this technology throughout their entire enterprise, with a specific emphasis on enhancing their managed trading offerings. This acquisition empowers Punting Form to broaden its presence into the North American market and other vital regions such as New Zealand and Great Britain. BetMakers’ Chief Executive Officer, Todd Buckingham, conveyed his excitement, highlighting the significance of segmental time information for any reputable rating methodology. He contends that this action will generate substantial synergy and prove advantageous to both internal processes and external customers. The transaction is estimated to be worth approximately three million in Australian currency.

An Australian tech firm, BetMakers, has purchased Punting Form for an initial sum of $9 million in Australian dollars. This agreement could result in the former proprietors of Punting Form receiving an extra $17 million AUD within the following three years, contingent upon the company achieving predetermined performance benchmarks. BetMakers intends to incorporate Punting Form into its Global Betting Services unit.