Frances Crackdown on Gambling Ads Aims to Protect Young Adults

Frances regulatory body for gambling, the ANJ, has expressed worries over the promotional strategies employed by wagering firms, particularly their focus on young adults with deceptive assurances of effortless profits. This comes after a period during the 2020 European Championship where the ANJ perceived these businesses as having crossed the line with their advertisements.

Public sentiment appears to align with the ANJ’s stance. A recent survey indicated that over half of French grown-ups believe there is an excessive amount of gambling promotion, and a striking 80% hold the view that these advertisements could contribute to dependency.

The ANJ is examining measures taken by other European nations to curb this form of advertising. They are initiating a public dialogue to collect perspectives on gambling promotion and investigate methods to regulate it with greater efficacy.

This dialogue seeks to equip France’s gaming authority, ANJ, with enhanced methods to safeguard young and susceptible individuals from the hazards of wagering. Their objective is to ensure that gaming remains enjoyable and doesn’t transform into an issue.

To achieve this, they are soliciting feedback from all French citizens regarding gaming promotions. They are organizing public polls, forums, and consultations with specialists to determine the optimal approach for regulating gaming advertisements.

The head of the ANJ, Isabelle Falque-Pierrotin, emphasized that every viewpoint is valuable, regardless of whether they engage in gaming or not. They aim to strike a balance between permitting gaming enterprises to advertise and shielding individuals from potential detriment. The ultimate goal is to establish a universally accepted framework of regulations to guarantee that gaming remains secure and pleasurable for all individuals in France.