Allwyn Recruits Twitter UK MD to Bolster National Lottery Bid

Allwyn, the firm vying for control of the UK National Lottery, has recruited some major players in the social media sphere. Dara Nasr, Twitter’s UK Managing Director, will be joining their advisory panel alongside business magnate Sir Keith Mills.

Nasr is no stranger to the technology sector, having previously worked at Google, but his tenure at Twitter is what he is most recognized for. He is credited with assembling a formidable sales force and steering the UK division through the tumultuous period of the global health crisis.

Nasr himself is enthusiastic about the transition, stating that social media is transforming the way companies engage with consumers. He perceives a significant prospect for Allwyn to leverage digital tools to revolutionize the lottery and make it more aligned with contemporary lifestyles.

Sir Keith Mills shared this viewpoint, emphasizing how Allwyn’s parent organization, Sazka Group, has a history of revitalizing lotteries throughout Europe. It’s evident they anticipate Nasr’s digital expertise will give them a competitive advantage in the pursuit of the UK National Lottery.

Allwyn, a burgeoning force in the lottery sector, has skillfully harnessed the potential of online platforms. Their affiliated company exemplifies this, and I’m thrilled to welcome Dara to the team. His mastery of the digital and social media realm is unparalleled, and I’m confident he’ll contribute novel, inventive concepts to our UK endeavors.

This appointment follows closely on the heels of Sazka Group, Allwyn’s parent entity, uniting all its UK enterprises under the Allwyn banner. This calculated maneuver highlights their aspiration to secure the UK National Lottery contract – a coveted prize with numerous contenders.

The rivalry is intense. Industry giants such as Camelot, Sisal, and Sugal & Damani are all vying for the same prospect. However, Allwyn remains undeterred. Recruiting Dara, a prominent figure in the UK digital sphere, sends an unambiguous signal: Allwyn aims to revolutionize the UK market and possesses the background and determination to claim the lottery license.