HorsePWR: A New Era of Transparency and Welfare in British Horseracing

A novel program known as HorsePWR is commencing in Britain to advocate for the well-being of racehorses. Supported by prominent figures like the Jockey Club and entities like the British Horseracing Authority (BHA), the objective is to establish a central resource where all racing stakeholders – and any interested parties – can access trustworthy data regarding equine welfare.

This entails being transparent about the hazards horses encounter, but also fostering an unbiased platform for examining the optimal methods for their protection. As racing analyst Richard Hoiles noted, there’s a genuine necessity for this type of repository. He emphasized how the previous year’s Grand National ignited considerable discussion surrounding horse well-being, demonstrating that individuals care profoundly but frequently lack access to the complete narrative. HorsePWR seeks to alter this by furnishing data and background, enabling more knowledgeable viewpoints.

Significantly, the program won’t solely concentrate on horses actively competing. It will also encompass their post-retirement experiences, addressing a primary concern for numerous animal advocates. Gabi Whitfield from Great British Racing articulated it effectively: people desire assurance that these animals, bred for a rigorous sport, are handled with respect throughout their lifespans. HorsePWR represents a substantial stride towards cultivating that confidence and guaranteeing that equine welfare persists as a core value within British racing.

This fresh program centers around prioritizing equine well-being with complete transparency. We take pride in the advancements we’ve achieved within the industry and aim to amplify their significance. Our approach involves directly confronting inaccurate information and showcasing the beneficial influence racing has on the lives of these animals. Expect to encounter this campaign, HorsePWR, across various platforms – both digitally and through physical posters. It emphasizes openness, honesty, and clarity when engaging in discussions about equine welfare. We acknowledge public concerns and are actively addressing them. This initiative seeks to educate the public and alleviate any apprehensions they may have.

This action follows a specialized equine well-being campaign spearheaded by the British Horseracing Authority during the Cheltenham Festival.