Betsson Makes Bold Move into US Gaming Market with Strive Platform Investment

Scandinavian gaming powerhouse, Betsson, is aggressively targeting the American market. They recently acquired a 35% ownership in Strive Platform for $6.5 million. Strive is a fascinating firm due to its development of advanced tech for the iGaming sector.

This agreement grants Betsson the opportunity to acquire a larger portion of Strive in the future, particularly following Strive’s anticipated US public offering later this year. Furthermore, Betsson is extending a loan to Strive and will be the inaugural user of Strive’s technology for their sports wagering activities.

This is a strategic maneuver by Betsson, securing access to highly valuable technology and signaling their strong intentions to become a dominant force in the US gambling arena. Betsson’s Chief Executive, Pontus Lindwall, even stated that this represents a significant stride in their US expansion strategy.

This financial commitment will introduce a pair of top-tier, standalone digital entertainment platforms to the American marketplace.